Amazon's latest stunt is beaming a new Prime Video sci-fi show into outer space

Amazon tried a novel marketing strategy to get more eyeballs (or eyestalks) on a new Prime Video show: it beamed the first episode of sci-fi series Night Sky out of Earth's atmosphere. The company pulled off the stunt earlier today for what it's calling "the first-ever intergalactic premiere for a TV series."

Satellite services companies SES and Intelsat used their ground stations and geostationary satellites to send the episode beyond the reach of our planet. Prime Video noted in a press release that the transmission won't be caught by broadcast satellites and sent back to terra firma, as is usually the case. "Theoretically, this makes the broadcast available to anyone open to receiving satellite signals 384,000 kilometers away from Earth and beyond — the equivalent distance from Earth to the Moon," it said.

Prime Video claims it's not only the first streaming service to send its content to space, but it marks the "farthest distance that a TV series has been intentionally distributed." The episode was transmitted using Ku- and C-band frequencies, which are often employed for satellite TV, media distribution and communications. So if there's anyone or anything out there with the right gear, they'll be able to catch the first episode of what sounds like an intriguing series.

Night Sky premiered on Prime Video today. It centers around a couple (played by Sissy Spacek and JK Simmons) who've been hiding a secret for years: there's a chamber buried in their backyard that links to a deserted planet. However, everything changes when a young man (who they believe may be an alien) enters their lives.