Peloton and Netflix would make a great team
Peloton no longer wants to be known as a bike company. After a drop in demand for its signature stationary bikes, CEO Barry McCarthy said the brand’s is focusing on becoming more of a content provider.
The company has pretty much enlisted everyone willing to buy its pricey bikes, and more people are working out at the gym anyway. So, now Peloton wants to broaden its audience via its fitness class app.
If that sounds like Peloton is trying to become the Netflix of workouts, that’s because it is. Other fitness brands are also increasing their content offerings, including Nike with its Training Club app and Lululemon, which last month added a string of partnerships with boutique gyms to bolster its Mirror classes.
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