✦ Who can compete with Airbnb in Africa?
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Before the pandemic, all eyes were on the promise of Africa’s growing hospitality industry. Jumia’s 2019 Hospitality Report (pdf) highlighted travel and tourism as a leading growth driver for the continent’s economy, and the sector contributed 8.5% of GDP ($194.2 billion) in 2018, up from 7.8% two years earlier. Just a few years ago, hospitality directly or indirectly employed 24.7 million people in Africa, which was the second fastest-growing tourism region in the world, after Asia.
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