Graff launches high jewellery collection and global campaign

Graff, the multinational jeweller based in London, has launched its ‘Graffabulous’ collection and campaign, comprising over 80 pieces of high jewellery, each of which are reportedly one of a kind.

The jeweller said the campaign offers “one of the greatest selections of precious stones to feature in a single high jewellery collection”.

It comprises more than 3,600 carats of gemstones, 1,877 carats of white diamonds, 678 carats of yellow diamonds, 616 carats of sapphires, 414 carats of emeralds, 101 carats of rubies, 20 high jewellery necklaces and 25 high jewellery rings.

Contemporary motifs which were first seen in the Graff’s Tribal collection have also been expanded upon within the Graffabulous collection, with custom cut diamonds to realise these arrangements of stones in three-dimension.

Additionally, the Graffabulous campaign features a reimagining of women in ancient mythology.