Wired to Say “Yes?” Say NO Anyway

I call bullshit on this new wave of "women have a hard time saying no" trope that we have seen on the rise in advice targeting women over the last ten to fifteen years.

Many women are wired to say "yes." (2014)

For many women, "no" is a foreign word on the tongue. (2021)

Prior to 2010, if you were to research "women saying no," you were far more likely to get hits focused on "no means no" messages ...