Bandai Namco’s Gundam ‘metaverse’ dream mixes esports, Web3, and Gunpla
Bandai Namco is making some big investments into the vaguely-defined idea of the metaverse, and it’s starting first with what it’s calling the “Gundam Metaverse Project.”
Here is the summary of Bandai Namco’s broad metaverse vision, from a March press release. (I will warn you that there is a lot of jargon ahead.)
The new mid-term plan will introduce a new means of connecting fans to entertainment properties by building a metaverse for each IP under Bandai Namco Group’s portfolio, which is also utilized as a key part of the company’s IP based strategies. Development will begin with the creation of the “GUNDAM Metaverse” where it will become a platform of opportunities for GUNDAM fans worldwide to come together to converse and connect in...