Imagine if Google had bought Twitter: stability, Hangouts becoming DMs, and more
Elon Musk started by tweeting out – if not demanding – Twitter feature requests/changes in a truly remarkable moment for technology and corporate governance. This led to a rejected board seat and this morning’s acquisition attempt, complete with “Plan B” if/when the board rejects. Decrees-by-tweet and hostile takeovers cannot be a sustainable way to run a product, and these events play into my long-held belief that Google should have bought Twitter years ago. It would have certainly been a more orthodox turn of events compared to what’s going to play out very publicly over the coming weeks.
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