Ticketing platform Dice’s rebrand hopes to capture the “emotion of live events”
Ticketing platform Dice has revealed a rebrand, introducing a “confident and approachable” mascot called The Fan. Dice was set up in 2014, in the hope of streamlining the ticket-buying process and avoiding ticket touts. It was co-founded with Ustwo, though the London-based consultancy has since stopped working with the music app. The rebrand has been led by Dice’s in-house creative team.