At-home health testing company LetsGetChecked has acquired the genetic testing company Veritas Genetics and spinoff Veritas Intercontinental, it announced Tuesday. It’s the latest pivot for a direct-to-consumer genetics company, most of which have spent the past few years struggling to sell DNA test kits to consumers more and more concerned about genetic privacy.
Partnering with an industry like home testing, which grew over the course of the COVID-19 pandemic, is one path forward. But that integration could risk conflicts of interest for patients if a company is incentivized to nudge consumers towards tests based on their genetic information, experts told The Verge. With all of these products on board at one company, genetic...
