Apple could soon turn the iPhone into a recurring subscription service
Enlarge / The back of the iPhone 13. (credit: Samuel Axon)
Apple is working on a way for users to acquire iPhones as part of a subscription service, according to Bloomberg. The service could launch as soon as this year, but it could also arrive in early 2023.
The new offering would fit neatly into Apple's ongoing efforts to emphasize recurring subscription revenue. That model has worked well for big tech companies like Microsoft, which earn most of their revenue from subscriptions, albeit mostly not hardware ones.
Microsoft offers a hardware subscription for the Xbox Series S console, though, and that subscription might be similar to what we would see from Apple with the iPhone. Users pay for an Xbox in installments with a flat monthly fee that also includes online and software subscription services like Xbox Game Pass.