The NFT wearables from Xtep, a Chinese sportswear maker, have been released! During a press conference on Sunday, they unveiled a new collection of athletic clothing. In addition, the company announced the launch of 321 NFTs. They’re known as “virtual running shoes” in China.
The NFTs, nicknamed “160X-Metaverse,” sold out in 70 minutes, according to Xtep. Each NFT cost 1,603 yuan ($251) to purchase. The digital shoes are more expensive than the original 160X running shoes, which cost 999 yuan each.
According to Xtep, the business is developing a “Runner’s Metaverse” and a “sports + digital economy” model utilizing blockchain ...