Maison Margiela & Reebok Are Dropping a New Collection of Reworked Classics

The Memory Of Classic Leather is a true Margiela remix, with white-on-white stitching replacing the shoe’s traditional side stripe, as well as deconstructed elements on the heel and tongue.

The Club C is a standout piece from the Memory Of collection. According to Reebok footwear designer Evan Belforti, the reworked Maison Margiela Club C exemplifies the collaborative design process, which included “defining the limitations of each shoe and exploring as much as possible within those borders,” a perspective that’s visible in the shoe’s décortiqué heeltabs and eyestays. 

According to Reebok, the purpose of the Memory Of collection is to help consumers relive their most celebrated or joyous memories. “These five shoes stretch across several decades, each one representing a moment in Reebok history,” says Belforti. They can in turn trace one’s own personal history. The Instapump Fury recalls innovative mid-’90s, styling, updated here with an exposed lining on the shoe’s toe. 

The Allen Iverson signature model Question is a fan-favorite Reebok basketball shoe. Here, it’s remixed with exposed foam throughout the upper, as well as a décortiqué heeltab, updates that Belforti says evoke, “the energy brought about by Allen Iverson.” 

An outlier in a collection of retro models, Belforti notes that the Zig 3D Storm is, a modern fashion silhouette that was key to the Memory Of collection because it adds hints of modern technology and styling to this particular capsule. True to Margiela’s design perspective, this version of the Zig 3D Storm houses a décortiqué Reebok Vector, alongside exposed stitching, creating a wearable, but visually striking take on contemporary performance footwear.

With two shoes already on the market, and three more on the way, you can upgrade your closet starting now by visiting the Maison Margiela x Reebok Memory Of collection here.