Woolworths, Ampol unveil rebranded store concept

Ampol and Woolworths have unveiled their first rebranded MetroGo convenience store in Wamberal, NSW. 

The new store stocks 1400 products including 300 Woolworths own-brand items. It is designed to suit local needs offering fresh groceries, meat, on-the-go food and coffee. 

Woolworths GM – Metro partnerships, Michelle White, said the format is designed to provide ‘ultra convenience’ to customers. 

“MetroGo is an evolution of the established Woolworths Metro brand specifically formulated to support the unique customer missions within the convenience and petrol retail environments,” she said.

Jenny O’Regan, Ampol’s chief brand officer, said that in partnership with Woolworths, the company is setting a new standard of service, product quality and range within the service station-convenience channel.

The joint partnership between the companies has launched more than 3 stores since 2019 with 19 new locations planned by the end of this year. 

All Ampol MetroGo stores will feature self-serve checkouts and access to the Ampol app. 

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