Netflix is testing ways to end password sharing and push viewers to pay extra
Just a few weeks after announcing its latest price hike, Netflix announced it’s cracking down on the widespread practice of password sharing between people who don’t live in the same household by prompting them to pay an extra fee for the privilege.
In a blog post, Chengyi Long, director of product innovation, says, “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
During a test period, Netflix will try out its approach in three countries: Chile, Costa Rica, and Peru. There, in addition to the ability to transfer viewing profiles into...