Why an Audi drives like an Audi

The driving experience of an Audi is unmistakable, a harmonious balance of driving dynamics and ride comfort. Decisive, in this respect, is a finely integrated interplay between the various components, whether that be suspension, steering, powertrain as well as brake and control systems. The driving DNA, that can be felt and experienced in every Audi, is defined in the concept phase of every model and then realized through basic and final fine tuning.
To achieve their aim Audi developers are guided by fundamental qualities that are used to characterise and assess driving behaviour. These are: balanced, solid, controlled, networked, precise and effortless. The outcome is the driving experience that is typical of an Audi.

“An Audi driver has to be able to feel it’s an Audi – in the form of harmonious, distinctive driving characteristics,” says Oliver Hoffmann, Audi Board Member for Technical Development.
“The genes of the Audi feeling should be an unmistakable experience for the customer.”
That applies to every driving situation, whether that be in stop-and-go traffic, accelerating away from urban areas, driving on twisting roads, changeable road conditions or even...