AMD has new CPUs in the Ryzen 5000 and 4000 series. This includes CPUs ranging 100 to 450 in MSRP, like the R5 4500, the 4100, the R7 5800X3D, and more to fight Intel Alder Lake.
Some of these kind of already exist - but they're coming out formally to the DIY CPU market instead of existing OEM…
Source: Gamers Nexus (2022-03-15)