TrueCar Launches Online Car-Buying Platform TrueCar+
Online car retailer TrueCar, Inc., unveiled its online car-buying platform, TrueCar+, according to a Tuesday (March 8) company press release.
TrueCar+ allows users to explore, confirm and complete their car purchases with a dealer and arrange financing and delivery from anywhere. Shoppers can complete any portion of the transaction at a TrueCar Certified Dealer.
“TrueCar enables consumers to connect to a dealer directly, and TrueCar+ takes this one step further as it will enable consumers to finalize deal terms with a dealer online and give them the options to complete their purchase however is best suited to their life,” said Mike Darrow, president and CEO of TrueCar.
“Our ultimate goal is to present the largest used inventory and the only marketplace for new vehicle purchases online,” he said.
TrueCar+ gives dealers access to a global digital marketplace, cutting their costs on infrastructure, tools and technical expertise and enables customers to shop online for the car they want. It was launched as a pilot in September in Tampa, Florida, and has expanded to Orlando, Jacksonville and Gainesville, Florida.
TrueCar expects to have full market and brand coverage in Florida for new cars and a statewide used car offering that includes both franchise and independent dealers by the end of the second quarter of 2022, with plans to scale eventually scale TrueCar+ across the country.
Related: TrueCar Teams With AutoFi On Streamlining Auto Financing
In August, TrueCar teamed with AutoFi to give customers more advanced ways to explore auto financing. Those who have configured payments with TrueCar can apply for financing through the dealer of their choice. They will see offers from several lenders, then pick one and complete the transaction.
Users can look through pricing, a value for the trade-ins, accurate monthly payments and new features such as auto financing.