Snoop Dogg is FaZe Clan's latest member
FaZe Clan welcomes a budding esports star by the name of Snoop Dogg into its ranks.
Yes, Snoop is now part of FaZe Clan’s active roster and will serve on its board of directors after the company goes public later in 2022. For those of you unaware, Snoop is semi-active on Twitch streaming when he’s not busy playing Super Bowl halftime shows. So he has more knowledge of gaming influencers and major esports organizations than you might expect.
“It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors,” Snoop said in a press release. “The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”
Snoop will also work on community outreach programs with FaZe Clan, supporting youth initiatives via charitable activities. FaZe Clan chief strategy officer Kai Henry says bringing Snoop on only makes sense.
“The organic relationship between Faze and Snoop has been building for years now, so we are thrilled to officially welcome Faze Snoop to the family,” Henry said. “As the original internet kid and first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle and gaming.”
FaZe Clan is known for interesting promotions, including a Batman crossover comic last fall.
Written by Kyle Campbell on behalf of GLHF.