LOOSE Women host Jane Moore was forced to apologise after actor Brian Cox swore on live TV.
The 75-year-old said “excuse me” before choosing to turn the air blue on today’s show.
He was talking to the panel about his famous character on the hit TV series, Succession.
“The one thing we share in common is a disappointment in the human experiment,” said Brian.
“We do believe… I mean look, I can’t believe we’re still in the same – excuse me – s*** that we’ve been in time and time again.”
Jane coughed to alert Brian about his on-air gaffe as she stepped in to say sorry to viewers.
“This is daytime television,” said Jane.
“Apologies. Mr Cox is going to go wash his mouth out.”
Brian put his finger over his lips and said: “Sorry, sorry, sorry. Forgive me for saying that.”
He then cheekily added: “At least I’m not saying the F-word.”
One viewer said: “Brian Cox is a legend and I just wish he signed off his segment Logan Roy style… “f*** off!” But I’ll settle for s***.”
Another joked: “Oh no im scarred for life after that brian cox just said the s word, i wonder how much i can sue for.”
