Meta launches Reels in Facebook globally, with more ads and editing features
Meta is launching its TikTok-clone Reels worldwide on Facebook, making the feature available through the service’s iOS and Android apps in more than 150 countries.
In addition to expanding access to Reels, the social media conglomerate is adding new editing features to the Facebook version of the platform and expanding advertising options. Most of these features are already available on Facebook Reels in the US and elsewhere and in Instagram Reels in the US and more than 50 countries.
Facebook Reels users will be able to “remix” others’ videos (duet them) and upload clips up to 60 seconds in length, just as with Instagram Reels. They’ll also be able to save drafts, and Meta will be adding new video clipping tools in the coming months...