Trulieve Cannabis Corp. said Tuesday it inked an exclusive partnership with Khalifa Kush, the brand of multi-platinum-selling recording artist Wiz Khalifa. Starting this summer, Trulieve will become the exclusive producer, processor and retailer of Khalifa Kush-branded products in Florida and other Northeast markets. Financial terms were not disclosed. In a statement, Khalifa said Trulieve is a "great fit for our first expansion to the East Coast." Trulieve chief marketing officer Valda Coryat said Khalifa Kush is a "respected brand known for top-tier genetics among cannabis connoisseurs." Shares of Trulieve fell 3.3% on Tuesday amid a drop in the broad equities market. The AdvisorShares Pure US Cannabis ETF dropped 2.9%. Trulieve shares are down 11.6% so far this year, compared to an 11.5% dip in the AdvisorShares Pure US Cannabis ETF.
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