Jamal Edwards tweeted poignant message about death saying ‘the goal is not to live forever’
JAMAL Edwards shared a poignant message about death back in 2012, telling his followers: “The goal is not to live forever.”
His mother, Loose Women’s Brenda Edwards, confirmed today that the SBTV founder passed away yesterday aged 31.
As many music industry figures took to social media to pay tribute to him, rapper Ghetts revealed Jamal’s deep post from a decade ago.
It said: “We all die. The goal isn’t to live forever, the goal is to create something that will.”
Ghetts reposted the message and added: “Mission accomplished brother. Fly high. Thank you.”
Jamal gained fame from setting up music platform SBTV in 2006, which is often credited as helping to launch a string of UK music careers including Dave, Ed Sheeran and Jessie J.
He was also an ambassador for the Prince’s Trust, a charity headed by the Prince of Wales, and in 2014 he was awarded an MBE for his services to music.
In a statement read out on ITV’s Good Morning Britain and shared on Loose Women’s Twitter account, Brenda said: “It is with the deepest heartache that I confirm that my beautiful son Jamal Edwards passed away yesterday morning after a sudden illness.
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“Myself, his sister Tanisha, and the rest of his family and friends are completely devastated.
“He was the centre of our world. As we come to terms with his passing, we asked for privacy to grieve this unimaginable loss.
“I would like to thank everyone for their messages of love and support.
“Jamal was an inspiration to myself and so many. Our love for him lives on, his legacy lives on. Long live Jamal Edwards MBE, MBA, PhD.”