KIM Kardashian’s photo was used to promote “African hairstyles” after the star was accused of blackfishing in new pics.
The Kardashian family has been hit with a number of racism allegations in recent months.
Instagram account Diet Prada shared a snap of the ad, which featured a photo of Kim, 41, donning braids.
The ad, which promoted “African hairstyles,” was shared by a salon in Brussels, Belgium.
It’s believed that the photo- which was taken at the 2018 MTV Movie & TV Awards- was used without the Keeping Up With the Kardashians star’s permission.
Fans rushed to the comments section to slam Kim, as one person called the ad “so wrong” and another said it’s “not okay” to use the star’s photo for the particular ad.
A following person added: “This is just all bad. But omg she’s gonna sue the whole country now.”
An additional fan chimed in: “How embarrassing for them.”
The ad caught attention of critics shortly after Kim was accused of blackfishing while posing for the March 2022 cover of Vogue.
The KUWTK alum donned a serious expression as she posed in a tight-fitting ensemble on the cover of the magazine.
Another snap in the spread captured Kim’s profile as she wore her hair in a detailed bun and flashed her bare shoulders at the camera.
Following photos caught the SKIMS mogul happily posing with her kids North, eight, Saint, six, and Chicago, four.
Kim is also the mother to son Psalm, two, with ex-husband Kanye West, 44.
Just hours after the photos were shared on Vogue’s Instagram account, fans rushed to Reddit to accuse Kim of “blackfishing” in the photos.
Alongside photos that showed Kim with her lighter, more natural skin tone and her darker tan in the photoshoot, the initial Reddit user wrote: “Here we see Kim’s original skin colour, Kim with a tan and Kim blackfishing.”
Many agreed that Kim was guilty of blackfishing, as another person said that she looked “way too tan.”
A third chimed in: “This is not even her normal skin tone.”
Another critic called out the director of photography, wondering why they thought darkening Kim’s tan was “a good idea.”
The Vogue photoshoot is not the first time the KUWTK star has been accused of blackfishing.
Last year, Kim posted a photo of her hands on her Instagram Story that showed two very different shades of color.
In the snap, one of her hands looked much lighter than the other as she wrote: “Body makeup is perfect for hands bc my hands are always pale & our formula is waterproof so you can wash your hands!
“We used color Light/Medium.”
Some fans weren’t happy that Kim changed her skin color, as a Twitter user shared the Story and wrote: “It must be so exhausting having to tint your skin darker every time you do a shoot or something.”
The blackfishing claims came as she continues her nasty feud with ex Kanye.
Last week, Kanye accused Kim of “kidnapping” their daughter Chicago and claimed she believed he was stealing and “on drugs.”
The rapper even alleged that the SKIMS mogul believed he has “put out a hit on her.”
However, their recent drama began when Kanye publicly slammed Kim for allowing North to post videos on TikTok.
Kanye later appeared to backtrack on the allegations, as he wiped them from his feed on Sunday night.
