Moscow Should Remember the Russo-Japanese War
A main obstacle to success in international business is the tendency to view a foreign market through the same cultural lenses that you use to analyze your own domestic market.
There are many illustrations of this simple problem. Kellogg marketed dry cereal with cold milk in India, unaware that Indians culturally have an aversion to cold milk. When Disney first opened Euro Disney outside of Paris, it did not allow wine to be served.