LOCAL residents have been warned to shut their windows and avoid the area as a huge fire rages on an industrial estate.
About 80 firefighters are battling the blaze at the Hoo Farm Industrial Estate in Kidderminster, Worcestershire.
A thick black column of smoke can be seen for miles as flames rip through the site.
Firefighters with 20 engines raced to a carpet and flooring distribution firm after reports of a fire around 10.20am.
People living nearby reported hearing a loud explosion, with smoke being carried by winds into neighbouring towns.
One local resident told the BBC: “A huge plume of black smoke, flames right in the black cloud.
“I’ve never seen flames like it or a fire like this.”
Local firefighters fighting to extinguish the inferno are concerned about a nearby diesel tanker.
Others took to social media to voice their concern, with one tweeting: “Been evacuated from work today due to this small fire.”
Jon Laight, Group Commander for Hereford and Worcestereshire Fire and Rescue, tweeted: “This is a significant fire so please avoid the area.
“For those in Kidderminster, keep your windows and door shut due to the large amounts of smoke being produced.
“Over 20 fire appliances on scene working with on site experts and other emergency services.”
Nearby roads have been closed off, and local businesses and a college have been told to shut for the day.
West Mercia Police asking drivers to avoid the area and seek alternative routes where possible.
The cause of the fire has yet to be confirmed.
