Reliance Retail is now launching its very own ethnic wear and saree brand named Avantra. The women’s ethnic wear market is set to grow at 10 per cent annually. The brand will take on the likes of Tata Group’s Tanishq and the Aditya Birla Fashion Retail. This announcement came just ahead of the festive season. Sources have said to TOI that the brick-and-mortar stores will be mid-size and in the economy range.
