Abercrombie & Fitch gives Gilly Hicks brand a gender-inclusive revamp
Abercrombie & Fitch Inc. said Thursday that it has revamped its Gilly Hicks underwear brand, including a store and e-commerce site redesign. The lone standalone store is in Columbus, Oh. with others being considered for the future. Gilly Hicks can also be found in side-by-side locations with Abercrombie's Hollister brand. Gilly Hicks also has an expanded assortment, including underwear and active items, with more gender-inclusive merchandise. Abercrombie & Fitch stock has more than doubled, up 107.5%, for 2021 to date while the S&P 500 index is up 16.5% for the period.
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