Same dataset, same research question, 29 different analyses - new research, led by Martin Schweinsberg, assistant professor of organizational behavior at ESMT Berlin, shows wide variance in research results due to different analytical approaches, even though all analysts tested the same hypotheses on the same data. Almost 180 co-authors from all around the world worked together on the project. A crowd of analysts independently analyzed the same dataset to test two hypotheses, and the researchers came up with 29 different results.
