KUWTK: Kanye is Allegedly Helping Kim with Her KKW Beauty Rebrand
From spouses to business partners, Kanye and Kim of Keeping Up With The Kardashians seem to be on professional terms above all else. The two have been collaborating on Kim's rebrand within her KKW Beauty company that's happening at the end of this month. The site will be shutting down and looking a lot different when it returns.
After almost seven years of marriage, the Keeping Up With The Kardashians star filed for divorce in February of this year. Though this came as a shock to most, both seem to be adjusting to the change quite well. The musician is already rumored to be dating model Irina Shayk while Kim is spending time with family and working on her rebrand. Even with the divorce, it's clear there isn't too much bad blood.
Page Six reports that many speculated Kim would be dropping the "W" from "KKW" now that she and West are split. Sources close to Kim say that is not the case, as Kim has not dropped "West" from her name yet. This same source confirmed that West has actually assisted Kim with things such as the brand's packaging and identity. Recently acquired by Coty, Kim still has creative control of the company and remains the face, while Coty does the managing end of the business.
On Tuesday, Kim confirmed the site would be shutting down on August 1 at midnight, "so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged with an elevated and sustainable new look.” The rebrand seems to have little to do with dropping the "West" in KKW and more with bringing a new fresh look to the brand.
Kim and Kanye have a long way to go before being considered friends. If there are two things the Kardashians are good at, one is co-parenting, and the other is business. Keeping Up with the Kardashians fans will have to wait to see what the new rebrand brings aside from dropping the "W."
Source: Page Six