Gelatissimo to launch in the US, expand at home
Sydney-based gelato brand Gelatissimo is to enter the US market this year – and will accelerate its expansion plan in Australia.
The company is targeting opening 20 locations within Australia and overseas this year, with its American debut scheduled for Houston, Texas, in June, followed by several stores in Hawaii.
“Global expansion is at the heart of our strategic plan for 2021/22,” said Filipe Barbosa, CEO at Gelatissimo, in a statement.
“We have spent the last two decades enjoying sustainable growth and an ever-increasing brand awareness nationally. We are now looking to the future with excitement as we undertake this new chapter, focused on continued brand growth around the world,” he said.
The plans have required a strong recruitment drive for new franchisees, with a franchising website built to attract store owners – especially in Queensland.
“We will celebrate 20 years of successful growth in 2022 and so feel the time is now right to really ramp up our international presence and cement our brand on a world stage.”
Gelatissimo has stores across Australia, as well as in China, the Philippines, Singapore, Saudi Arabia, Bangladesh and India.
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