Pepsi and Peeps Team Up for Marshmallow-Flavored Soda – and No, It’s Not Called Peepsi
If you had Peeps-flavored Pepsi on your 2021 bingo card, congratulations, you get to scratch it off (and you’re weirdly prescient!). It’s true — Pepsi and Peeps are teaming up to release a marshmallow-flavored drink.
Pepsi made the announcement via Twitter on Thursday, posting a short video captioned, “Shout out to all our PEEPS: a sweet new flavor is coming your way just in time for spring.”
@pepsi We’re definitely PEEP-in’ out over here! So excited that our new #PEPSIxPEEPS can is finally springing into action
— peepsbrand (@PEEPSBrand) March 25, 2021
In response, the official Peeps account tweeted back, “We’re definitely PEEP-in’ out over here!”
Both accounts used the hashtag #PEPSIxPEEPS, indicating the name of the sweet new drink. And while many Twitter users were thrown off by the general concept of a marshmallow-flavored soda, they were even more enraged that Pepsi and Peeps failed to use the only logical name for their new collab: Peepsi.
gonna quietly whisper "peepsi" to myself all day
— ZacOyama (@ZacOyama) March 25, 2021
You’re laughing? Pepsi could’ve called their new drink Peepsi and you’re laughing? pic.twitter.com/R17Sb6GyPK
— In My Mind (@MeAloneInMyMind) March 25, 2021
yes we know they should have called it peepsi but we have to move on now
— blaire erskine (@blaireerskine) March 25, 2021
Pepsi and Peeps are making a marshmallow soda and they didn’t call it Peepsi? pic.twitter.com/EbIQLz6M0B
— Isiah Whitlock Jr. (@IsiahWhitlockJr) March 25, 2021
Like the Peeps marshmallows themselves, the new drink comes in blue, pink and yellow cans (there is only one flavor available, though). Unfortunately — or perhaps fortunately, depending on your taste — cans of the new drink won’t be available in grocery stores this year. Those looking to try it must enter an online sweepstakes by using the hashtag #HangingWithMyPEEPS. The sweepstakes begins on Thursday and, in addition to the three-packs of cans that will be given away, 10 grand prize winners will win “an epic collector’s package of PEPSI x PEEPS.”
“After what has been a very difficult year, many consumers are looking for new things to smile about,” Pepsi’s VP of marketing, Todd Kaplan, said in a press release “So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long.”
Jimmy Kimmel Rips Trump's Easter Plan: 'We're All Gonna Die So the President Can Eat Peeps' (Video)
Apple Orders Docuseries About Infamous '90s Pepsi Points Campaign That Advertised Harrier Jet
Inside Fox's Plan to Make Pepsi Game Show 'Cherries Wild' Not Look Like a Pepsi Commercial