Kim Kardashian said Martha Stewart once stopped her at a party to ask for SKIMS shapewear
Kim Kardashian West said that one of her proudest moments was finding out that Martha Stewart was a fan of her shapewear brand, SKIMS.
In an interview with Vogue on Monday, Kardashian recalled being at a party in New York when Stewart stopped her to talk about the brand.
"She stopped me at a party. I'll never forget. I'm obsessed with Martha Stewart. So I was walking in New York and I hear, 'Kim! Kim!' And I turn around, and she's like, 'I just need SKIMS. I love it!'" Kardashian said. "I was like, anything for you! It was just such a proud moment that Martha Stewart wanted SKIMS."
Kardashian West also told Vogue that Oscar-winning actress Kathy Bates once sent her a handwritten note raving about SKIMS shapewear.
"That made my day, and we have to get her in a campaign," Kardashian West said.
Kardashian West launched her shapewear line in 2019
What sets SKIMS' shapewear items apart from garments from other brands are their inclusive options. SKIMS shapewear pieces are all available in nine different skin-tone shades and in sizes from XS to 5X.
Kardashian West told Vogue that before launching her brand, she used to have to dye shapewear pieces she bought from other brands with coffee and tea bags to match her skin tone.
"I would take that and put it in the sink and put coffee bags and tea bags and let it sit there and soak and dye it to get it to be a darker shade of nude. I just thought, 'This doesn't make sense. There are so many different skin tones. If I can't find mine, I know my daughter when she wants it she's not going to be able to find hers,'" she said.
When SKIMS launched in 2019, the line sold out in a few minutes, according to TMZ.
The company has since expanded to loungewear, underwear, kids' clothing, slides, face masks, and maternity shapewear.
"It's my heart and soul. I love it. I really started from scratch in my head about the items and the pieces I really felt there was a need for," Kardashian West told Vogue. "I love that people will say: 'You made shapewear cool again.'"
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