While we're all very much stuck in the middle of the cloud, silver-linings are there to be seen for drinks brand owners - provided they really want to see them. Here in the northern hemisphere, multiple (and ongoing) lockdowns make for a gloomy outlook across the drinks industry. Things are as downbeat in the southern hemisphere, as we show them the shape of things to come for their colder months ahead (June to September). However, if you're willing and - more importantly - able to take a longer view, then the performance forecast looks way better.
