FIRST it was selfies and belfies, now it’s all about the bumpfie – as women celebrate growing their baby tums.
Model Emily Ratajkowski, 29, announced her pregnancy earlier this week by revealing her bump in nude shots for Vogue magazine and on her Instagram account, but she is far from the only star to celebrate impending motherhood in this fashion.
Ex-Page 3 girl Peta Todd stripped off for a photo the night before she gave birth to son Frey in 2015.
The 33-year-old mum-of-four, married to Olympic cyclist Mark Cavendish, says: “I’ve had four babies and it blows my mind what the female body is capable of.
“I never felt attractive when pregnant but was always asked to show off my bump. I have the same photo of the night before with my last three babies.”
She chose not to share her shots on social media but says: “I took them to remember how much hard work my body had put in.
“When I look at it now, I am still just as amazed that the mad humans running around my house ever lived in there.
“Women are showing that bumps should be celebrated — in all shapes and forms.”
In the past year, London photography studio Venture has seen a 60 per cent rise in women having their baby bumps snapped.
Here, Peta reviews her all-time favourite celebrity maternity shoots.
GIGI had her first child with singer Zayn Malik, 27, last month.
The model, 25, had hidden her bump for months before sharing the happy news in April.
She said: “Obviously, I think a lot of people are confused why I am not sharing more but I am pregnant through a pandemic.
“My pregnancy is not the most important thing going on in the world.”
Peta says: “Pictures of Gigi and Zayn we usually see are often clean and stylised. So it’s no wonder these shots are so arty. She looks beautiful.”
HER pregnancy shoot in front of a flower arch in 2017 became the most-liked photo on Instagram that year, with 11million “hearts”.
The 39-year-old singer and rapper husband Jay Z, 50, were expecting twins Rumi and Sir Carter, now three.
She later released additional photos on her website where she posed nude underwater and alongside her older daughter Blue Ivy.
Announcing she was having twins, Bey said: “We have been blessed two times over. We are incredibly grateful that our family will be growing by two.”
Peta says: “This maternity picture has become an iconic shot. This is proud and bold, which is very Beyonce.”
THE 39-year-old tennis ace posed before having daughter Alexis Olympia Jr, now three, with tech mogul husband Alexis Ohanian, 37,
Serena, who won the Australian Open just days after finding she was pregnant, accidentally shared a pic revealing her bump on Snapchat.
A few months later, she showed it off properly on the cover of Stellar magazine.
She said: “When I’m too anxious, I lose matches, and I feel like a lot of that anxiety disappeared when Olympia was born.”
Peta says: “Women returning to the highest level of sport isn’t really spoken about.
“But Serena has always been very open about being a mother performing in competition-level sport.”
MODEL Rosie handed the camera to actor husband Jason Statham, 53, to snap the image announcing they were expecting their first baby.
Son Jack, now three, was born in June, 2017 and Rosie, 33, has told how she loved every minute of her pregnancy.
She said: “I enjoyed myself. I let the reins go. It’s a new experience, so you’re kind of like, ‘Well, let’s see how this goes’.”
Peta says: “As always, Rosie looks naturally beautiful, so it is fitting that she has chosen such a nature-filled backdrop for her announcement picture.”
THE US artist and her fellow rapper husband Offset, both 28, released this happy snap to announce the birth of daughter Kulture, now two.
But Cardi says she struggled in pregnancy: “Throwing up, drowsy, terrible colds and in a rush to finish it so I could start doing music videos before I started showing.”
Peta says: “The vibrant colours, body art and boldness of the flowers give this a celebratory feel. You can tell Beyonce has been a big influence.
“Cardi’s look is a long way from what you normally see in her (raunchy) music videos. This is a different, softer side.”
SINGER Katy, 36, and actor fiancé Orlando Bloom, 43, welcomed daughter Daisy Dove in August.
She unveiled her pregnancy in the video for song Never Worn White, joking: “So glad I don’t have to suck it in any more.”
Katy also shared a pic of her baby bump and said: “But everything is swollen! My hands are swollen, my feet are starting to swell!”
Peta says: “This smartphone snap is so relatable to mums – but for her lipstick.
“I didn’t have lipstick on once during pregnancy because I was so exhausted. I love how this isn’t too over-produced and avoids cliché.”
THE Made In Chelsea star, 31, put this snap on Instagram this year but then she and boyfriend Hugo Taylor, 34, took a social-media break before showing off baby Sienna in May.
With the snap, she wrote: “Looking back on the last nine months, despite its challenges, it’s been a real blessing.”
Peta says: “Millie has been in the public eye thanks to her stint in Made In Chelsea but when you become a mum, your priorities change and you become more private.
“This is a snapshot of what the next step in Millie’s life looks like.”
TELLY host Myleene, 42, shared a monochrome pic last year while pregnant with baby Apollo, now one.
Myleene, also mum to daughter Ava and son Hero, was expecting her first child with PR exec Simon Motson, 46, when she took the snap in August last year and joked: “”Yes, I’m STILL pregnant”
Peta says: “This is very simple – no big backdrop or studio setting. I’ve got similar pics from my last two pregnancies.
“You can tell Mylene is heavily pregnant and this shot is a testament to what the female body can do.”
SINGER Alanis, 46, took the plunge to echo Nirvana’s famous Nevermind album cover while expecting her second child.
With rapper husband Mario “Souleye” Treadway, 40, she had daughters Onyx in 2016, Ever in 2010 and son Winter last year.
She said: “I’m one of those women who actually enjoy being pregnant. I’m building a human being, which still boggles my mind.”
Peta says: “This is so cool – something I’d love to have done. It’s not just a maternity picture.
“It could be a work of art in a gallery. And it probably felt great being weightless in the water and off her feet.”
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