BMW's most iconic sports car wears a wild grille and starts at $69,900 — check out the brand-new M3

BMW just unveiled its new 2021 M3 and M4 sports cars.

The M3 is the sedan version, the M4 the couple. They're powered by the same engine.

That engine would be a 3.0-liter, twin-turbocharged straight-six.

It produces a claimed 473 horsepower and 406 pound-feet of torque in regular guise.

For the sportier Competition models, BMW's claimed output climbs to to 503 horsepower and 479 pound-feet of torque.

There are two screens: a 12.3-inch information display and a 10.25-inch center touchscreen.

The M3 sedan offers easier access to the rear seats, a draw for those who utilize the second row more.

M Sport seats have big side bolsters that help hold you in place under hard cornering.

On the Competition models, the quad-exhaust pipes are black chrome.

BMW says the giant front grille improves cooling for the engine.

The M4 coupe is the two-door version.

The M3 used to be both a two- and four-door model, but a few years ago BMW turned the 3 Series coupe into the 4 Series. So here we are.

If you put the car into Sport or Sport+ mode, the exhaust note will get louder.

Four cars will be available at the global launch next March.

They will include the rear-wheel drive M3 and M4, mated to six-speed manual transmissions (!).

And the M3 and M4 Competition editions with an eight-speed automatic transmission.

By the way, just LOOK AT this interior.

Next summer will bring the xDrive all-wheel drive Competition models.

The M3 sedan will start at $69,900. The M3 Competition sedan will start at $72,800.

The M4 coupe will start at $71,800. The M4 Competition coupe will start at $74,700.

BMW reminds us to apply the $995 destination fee to all prices.

And as my parting gift to you, here's another look at that GIANT GRILLE. You can't look away, can you?