VIDEO: How Lego is killing it after almost 90 years

From savvy collaborations with Adidas to inspiring store designs and innovative product development, Lego still remains one of the most powerful brands in the world.

After all, when you think of a toy brick brand, there’s only one name that springs to mind – Lego. 

It’s synonymous with fun and creativity for people of all ages everywhere, even after almost 90 years. 

Here, Richard Facioni, executive director at Alceon Group (Lego), chats about how the brand continues to remain relevant even during the pandemic, while also staying true to its core values.

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