Sticky fingers: Chelsea raise their sponsorship bar with Cadbury
August 7 – With England’s prime minister Boris Johnson opening a national campaign against obesity, chocolate brand Cadbury has unveiled their third Premier League club partnership with Chelsea.
Described as a partnership “across the 2020/21 season and beyond”, the Mondelēz International brand will be designated as the club’s official chocolate partner in a global sponsorship. No value was given for the deal.
Earlier this year Mondelēz secured global sponsorships with Manchester United and Spurs.
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