The economic effects of the COVID-19 pandemic have hit recruiters and Human Resources departments hard. Companies still hiring, or those seeking to hire when the economy reopens, should look to employee referral programs to save on the time and cost of recruiting employees.
And this seems to be one of the most popular methods already in play, according to new data from Clutch, a business-to-business ratings and reviews firm. Clutch says more than half of companies with an employee referral program (55%) say it reduced hiring costs. On average, it costs $4,129 to hire a new employee, according to data from the Society for Human Resource Management. Employee referral programs can decrease that cost.
Due to the COVID-19 pandemic, many companies in the United States are not currently hiring. When the economy reopens and businesses seek to hire again, employee referral programs may be a key recruiting strategy, especially if businesses are working on a newly tightened budget.
Anna Papalia, CEO of ShiftProfile, an interviewing consultancy, says that for one consulting contract, she was responsible for recruiting and hiring $7.2 million in yearly salary. “We relied heavily on a generous employee referral program and leveraging our internal networks,” she says. “I believe one of the best and most reliable talent pipelines is a referral program.” Papalia adds that an employee referral program for the project saved her company upwards of $1 million.
Currently, 46% of companies say they spend 1 month or less on their hiring process, find Clutch’s data.
Key industries on the front lines of the COVID-19 pandemic, such as e-commerce and healthcare companies, are facing a sudden increased need for workers, including some roles requiring specialized skills. Referral programs may be able to get the employees they need in the door quicker.
Ollie Smith, CEO of Card Accounts, a payment data merchant service provider, says he hires referred candidates twice as fast. It typically takes 4–5 weeks for Smith to vet and hire an employee, but Smith can skip certain stages and hire referred candidates in as little as 2 weeks.
Nearly half of companies with referral programs (49%) say referred employees stay at their companies longer. These hires may better integrate into a company’s culture and can potentially bond quicker with coworkers, helping improve their long-term engagement.
“It’s likely that an employee who is referred already has a close connection with the person who referred them,” says Joey Price, CEO of Jumpstart HR, an outsourcing consultancy for small businesses and start-ups. “Working with people you like is important because you’re more open to positive and constructive feedback, attempts at team building, and buying into corporate vision.”
Overall, employee referral programs can save companies time and money on their recruiting needs.
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