SIMON Cowell has handed over his £1 million pay cheque from Marks & Spencer’s new advert to charity, according to reports.
The music mogul, 60, was apparently offered the huge sum to star in the retail giant’s latest television promo alongside his Britain’s Got Talent co-stars.
But rather than keep the cash, Simon – who is dad to six-year-old Eric – is said to have donated his fee to the kids charity Together for Short Lives.
The organisation, which is in desperate need of a boost due to the coronavirus pandemic, helps families of children with life-limiting conditions.
According to reports, M&S will now support the charity over the course of the next year with fundraising initiatives costing up to £1 million.
Speaking of Simon’s kind-hearted idea, a source told The Mirror: “Simon was delighted when they agreed. It’s wonderful news for the charity.”
Simon appears in the My Marks Faves advert alongside his fellow BGT judges Amanda Holden, Alesha Dixon and David Walliams.
Hosts Ant and Dec also appear in the commercial, which is aired during the BGT ad breaks.
Set at a luxury dinner party, the gang are served a selection of posh M&S sandwiches – including a prawn one – while making a series of fishy jokes.
Exasperated with his colleagues, Simon hits a mini BGT buzzer and says: “Can we just lose the seafood puns?”
David tells him: “Alright dear, don’t get crabby.”
Together for Short Lives is a charity close to Simon’s heart.
In recent years, all profits made from the X Factor winner’s charity single have gone straight to the organisation.
