Like most companies, the pandemic took a toll on Disney's Q2 2020 earnings — but the company's streaming services represented an area of optimism. Disney's revenue for its Direct-to-Consumer and International (DTCI) segment climbed to $4.1 billion in the quarter, a serious uptick from $1.1 billion the year prior, per the company's earnings statement.
Business Insider Intelligence
Cord-cutting and declining TV ad revenue have already prompted the company to invest more heavily in DTC, and it's likely that the coronavirus will only make this push a greater imperative. In fact, Disney's DTC business is now its "top priority and key to our growth," according to CEO Bob Chapek.See the rest of the story at Business Insider
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