‘One World: Together at Home’ Concert Yields Sales Gains for Taylor Swift, Kacey Musgraves & More
One World: Together at Home spurred sales gains for the songs performed on the multi-network TV special, according to initial sales reports to Nielsen Music/MRC Data.
On Saturday (April 18), the day of the two-hour broadcast, the songs performed on the show sold a little more than 12,000 downloads — a gain of 735% versus April 17 (a little more than 1,000).
Data reflects sales of the original versions of the songs performed on the show (for example, the studio version of Green Day’s “Wake Me Up When September Ends,” which was performed in-show by the band’s Billie Joe Armstrong) or popular earlier versions of songs covered on the show (like Ben E. King’s “Stand by Me,” covered as a duet by John Legend and Sam Smith).
The most notable sellers from the show were drawn by Kacey Musgraves’ “Rainbow,” Taylor Swift’s “Soon You’ll Get Better” and Maluma’s “Carnaval.” Together, they accounted for 42% of the total song sales generated by the show.
“Rainbow” sold nearly 3,000 downloads on Saturday, while “Carnaval” sold a little more than 1,000 downloads. Both sold negligible sums on Friday.
Swift’s “Soon You’ll Get Better,” which got its live debut on the show, sold 1,000 downloads — up from essentially nothing on Friday.
The two-hour TV broadcast was preceded by a six-hour pre-show that was streamed on YouTube. The songs performed during the pre-show’s marathon broadcast generated 6,000 in sales (up 75% versus 4,000 on Friday).
News on any further sales gains, as well as streaming gains, for the performances will be reported in the coming days.