Bright days shall return
‘Dream Malta Now... Visit Later’ is the name of a promotional campaign that the Malta Tourism Authority has launched with the aim of reminding potential visitors about the beauty that awaits them in Malta once it becomes possible for people to start travelling again.
Using a 60-second video clip produced in 14 different languages, the campaign will be conducted primarily online, and will be accompanied by a series of social media posts promoting the same message.
Commenting on this campaign, Minister for Tourism and Consumer Protection, Julia Farrugia Portelli, said: “When faced with a challenging scenario like the one we are experiencing at the moment, a common reaction is that of halting all marketing and retreating completely from the scene.
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"However, this was not the philosophy adopted by the Malta Tourism Authority and the Government of Malta. On the contrary, we devised a campaign, oriented towards different areas of interest, through which we aim to provide prospective visitors with a taste of the Maltese Islands and entice them to visit at a later date.”
Carlo Micallef, deputy CEO and chief marketing officer at the Malta...