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Amazon is not only the largest online retailer on the planet, it's also one of the largest online communities. Fellow Amazon shoppers come together to share product reviews, ask and answer questions, and rate the many things they have bought from the site in the past.
You might think that your voice doesn't matter since there's a vast horde of customers rating and reviewing a product everyday, but it does. When you buy a product based on thousands of positive reviews and ratings it receives, your confidence comes from every individual who takes the time to share his or her thoughts on the product on Amazon. See the rest of the story at Business Insider
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