Hulu has promoted chief marketing officer Kelly Campbell to president.
Campbell’s promotion comes following the exit of CEO Randy Freer, who stepped down earlier month amid a reorganization under Disney’s Direct-to-Consumer and International chief Kevin Mayer. Freer had been the streaming company’s CEO since 2017.
“This is a time of tremendous growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”
Also Read: Hulu CEO Randy Freer to Exit Amid Reorganization Under Disney
Disney, which gained majority control of Hulu after its acquisition of 21st Century Fox’s film and TV assets, is further aligning Hulu into its operations. As a result, Hulu’s top executives will report directly to Disney’s DTCI division leaders. Craig Erwich, Hulu’s senior vice president of scripted originals, will still report to Dana Walden, chairman of Disney Television Studios and ABC Entertainment.
In this role, Campbell will manage Hulu’s suite of on demand and live streaming businesses. She will work closely with Disney’s television and film studios on Hulu’s original content, and with other leaders in Dion the integration of key aspects of Hulu’s operations across the segment.
“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said Mayer. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”
Campbell has been Hulu’s CMO since 2017 and is credited for growing the company’s subscriber base, which is now over 30 million. Prior to Hulu, she spent 12 years at Google in various leadership and marketing roles across the Google Ads and Google Cloud.
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