Uber inked a deal to place ads on the roof of some of its vehicles, in a move that will likely generate some new revenue for the notorious cash-burning company and comparisons to Uber’s original adversary, the old-school taxi industry.
Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will introduce ads to some of its vehicles in three cities starting April 1st. While Uber drivers could place ad displays on top of their vehicles through third-party companies like Firefly, this marks the first time that the ride-hailing company plans to roll out ads of its own. Around 1,000 vehicles will feature rooftop ads during the initial rollout. The publication has more details:
The partnership with Adomni...
