Tim Anderson behind the wheel while taping a YouTube segment. | YouTube
“I’m at the point in life when I want to capture everything,” Tim Anderson said.
GLENDALE, Ariz. — Tim Anderson wants to let you in on who he is, what he’s up to and what he’s about.
That’s why the White Sox shortstop started his own YouTube channel, which gives viewers an up-close look into the daily goings on in the life of a rising Chicago sports star.
“Give people a behind the scenes look at my life,” Anderson said. “I’m at the point in life when I want to capture everything.”
Anderson wants to not only build his TA7 brand but engage with his fans on a personal level.
“The reason we’re starting it is because, you know man, the marketing game is kind of bad in baseball, so who’s going to create that lane?” he said. “I’m going to create that lane and give people behind the scenes.”
The timing seems perfect with Anderson coming off winning the AL batting title and the Sox rebuild reaching a phase where the team could begin to win.
“Everybody knows that the next five to six years are going to be dope, going to be great. Everybody is talking about the South Side,” he said. “We got the pieces. Everybody’s excited. It’s going to be fun.”
Anderson has shown gradual growth in his four seasons in the majors, not only as an hard-working, entertaining player but personally. He is married with two young daughters, lives in the south suburbs year around, is active in the community with his wife, Bria, and has already built a significant fan base. He is the only African-American player on the Sox roster.
“YouTube is the best way to connect with my fans,” he said. “We’re going to give you those conversations before games when we ride to the field, or about the game before. When you do things on the field whether it’s a bat flip or pimp a home run. ... it’s positive stuff, it’s motivating. It’s what fans want to see and we’re going to deliver it.
“I want you to tune in, so don’t miss this.”
