iQOO - a new smartphone brand from China and part of the BBK Group - on Wednesday named cricketer Virat Kohli as its new brand ambassador.
With the appointment of Virat Kohli - an epitome of high-performance - as its brand ambassador, iQOO seeks to touch the hearts of today's young, energetic and performance focussed generation, a statement said.
Kohli will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand's social media channels, it added.
The second leg is scheduled to go live at the launch on February 25 across digital, print and Flipkart, the statement said.
"As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand's personality, and we are pleased with him being the face of iQOO," iQOO Director-Marketing Gagan Arora said.
He added that the company is hopeful that its focus on high performance, innovation, and differentiation .
