Microsoft shovels more dirt on UWP apps, leaving Win32 apps as the future once again
Microsoft has begun chopping at the roots of the UWP apps that populate the Microsoft Store, as it quietly announced plans to stop monetizing them using its own ad platform. That’s opened the door for traditional Win32 apps to play a larger role within the Windows ecosystem. Developers, however, may simply move on to other platforms instead.
In a small post, Microsoft said that it would shut down its Microsoft Ad Monetization platform for UWP apps by June 1, asking developers to find other means of funding their apps. “While this transition may be painful for developers who rely on the Ad Monetization platform today, we want to provide adequate time to make the transition to another ad platform,” the post reads.