This weekend EE will debut the world’s first 5G-powered AR dress live on the red carpet at the EE British Academy Film Awards 2020. This one-of-a-kind dress, brought to life by EE and designed by multi-disciplinary artist, Richard Malone, will be worn by presenter Maya Jama, as EE opens the red carpet at the Royal Albert Hall for the first time. Film and fashion fans on the red carpet will be able to watch the spectacle unfold as Maya makes her entrance at the prestigious awards ceremony. Using state of the art digital technology, the unique dress will transform before their eyes as they watch her journey on the red carpet, thanks to the power of 5G. Spectators outside the Royal Albert Hall will see the dress come to life digitally via the latest Samsung Galaxy Fold 5G smartphones. As Maya continues along the red carpet, fans will experience a showstopping finale moment on the EE stage, as the bespoke 5G powered AR dress redefines red carpet dressing as we know it.
