Target is encroaching on Lululemon's turf with a new activewear brand it hopes will make $1 billion in the first year

Target

• Target is launching an activewear brand, the company announced in a Thursday press release.
• The All in Motion brand will be available online and in stores this month and will include sustainably sourced clothes in a wide range of sizes. 
• Target expects the business to generate $1 billion in its first year, a company executive told USA Today. 
• The new brand could challenge Nike, Adidas, and Under Armour with its more moderately priced athletic wear.
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Target is making moves in the athletic-wear sector. 

The company announced in a Thursday press release the launch of a new activewear brand, All in Motion. The new brand, which debuts this month, was designed with a focus on sustainability and inclusivity and will feature a wide range of sizes for a variety of body types.See the rest of the story at Business Insider

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